Meng Huoth Lim
December 14th, 2016
Literacy 2
How Are People Using Advertisements?
Gender roles have been used in advertisements all over the world. Some gender roles are used in advertising to make their product look attractive, it effect the viewer by causing them to have less self-confidence.
According to the The New York Times, advertising shows men in negative ways. It’s the way that the advertiser treats men like idiots, foolish, stupid and clumsy and this is how advertising treats men. In the New York Times, gender roles really affect the viewer’s identity in young boys because when they grow up they need a role model to lead them. but the male has been treated poorly. So the young boys follow the footsteps of the male that in the advertisement.
Based on The Huffington Post, advertisements use gender roles to attract customers to take a look and the ads and want to buy the product. The Huffington Post report states the effect on the viewer’s identity by causing them develop an eating disorder. In the article it shows the scale of eating disorders has increased from 1:10 to 1:4 for males. The scale increased really fast over time. These are some of the reasons that eating disorder have increased because they want their body to bulk up. Also they are believe on their culture what they should look like and what they should wear and when they should eat. According to the American Academy of Pediatrics, said the children consume seven hours on media a day. Studies have shown that many boy take in those media messages and apply them to their own appearances .
In conclusion, men and kids take advertising too seriously and it causes them problems like men they treated poorly and kids having an eating disorder. The solution to kids is, according to The Huffington Post, we can stop the kids that have problems of eating disorders by making them have a lot more of action or having field trip to get their brain off media for young. So when they get older they didn’t think about the media.
Work Cited
Courtney Kane. “Men Are Becoming the Ad Target of the Gender Sneer,” The New York Times.
Jan. 28, 2005.
The Atlantic. Atlantic Media Company. Web. 13 Dec. 2016.
Adams, Rebecca. “It’s Not Just Girls. Boys Struggle With Body Image, Too.” The Huffington Post. TheHuffingtonPost.com. Web. 13 Dec. 2016.
“Media and Children Communication Toolkit.” Media and Children Communication Toolkit. Web. 13 Dec. 2016.